The S&S x BTL Magic Big Sister Hoodie

Meet our limited edition collaboration with Brunette The Label: exclusively at Stitch!

Our Inspiration:

I created the Magic Hoodie to inspire others to follow their heart and their dreams!  I started my store to create a unique and welcoming environment for everyone of all ages to enjoy and feel inspired! When I was 14 years old— working at a sports store in my hometown of Kapuskasing, proudly sporting a buzz cut with a rat tail— I knew one day that I would own my retail store! I loved the vibe, the people I got to meet everyday, and the idea of starting something from the ground up. Something that was a  pure, authentic reflection of me.

After working many different corporate jobs and trying many different careers (with the pension and the benefits), I finally quit it all and did what I was always destined to do; start my own entrepreneurial journey! I wanted a space to call my own with an amazing team who are like my family! A space where I would feel like 100% me! A space where I could share my “Magic” with the world and welcome others to do the same!

I created this hoodie as a reminder for you to share your MAGIC with the world. Whatever it may be, follow your heart, be 100% your true and authentic self, listen to your gut, and believe in yourself!


xo, Gabe

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The Details:

Available XS/S to L/XL.

Launching online Friday, October 7 at 8AM EST.

Exclusive first access to the Magic Hoodie is happening Thursday, October 6 from 6-9PM in-store only.

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